watches

The Same Historical ‘offline’! The Fate Of Blancpain And Borgward Can Be Described As ‘a Big Difference’!

To say that this world’s most recognized watch brand has to mention Blancpain. In the watchmaking industry, there are not many brands that can write the founding year on the dial or LOGO. Blancpain is one of them. Blancpain was founded in 1735, which is the year when Yongzheng and Qianlong alternated in the Qing Dynasty. It has a history of nearly 300 years and is known as ‘the founder of classic timepieces’. Blancpain’s historical status is naturally self-evident, and its brand positioning also belongs to top brands. If you want to tell the story of the most historic brand, you may not be able to say it for years. But when it comes to what series of Blancpain watches are worth recommending, I must first recommend the Fifty Fathoms Fifty Fathoms and Villeret classic series. To say that the most popular type of watch today, it must be a diving watch. The Rolex Submariner series (commonly known as ‘Water Ghost’) is ‘a watch hard to find’ in the terminal market, and the ‘crazy markup’ in the secondary market has already well illustrated the global consumers’ recognition of diving watches. The watch that the industry can directly compete with Rolex ‘Water Ghost’, I am afraid that only Blancpain’s Fifty Fathoms series is also the most popular series of Blancpain. In 1952, at the request of the French Navy’s elite diving force, Blancpain launched the world’s first ‘modern diving watch’-fifty cents. In the second year, Blancpain officially launched the Fifty Fathoms series to the market, and the ‘diving watch tide’ that has set off since then has not yet faded away. Today’s Fifty Fathoms already has different dial sizes, different materials, and different straps to meet the needs of different consumers. In the watch industry, Blancpain also has a very interesting nickname, called ‘Heaven and Earth Conscience.’ Analyzing the reasons is actually very easy to understand. As the top brand of watchmaking, Blancpain, compared with traditional ‘troikas’ like Patek Philippe, Vacheron Constantin, and Audemars Piguet, it takes 100,000 yuan to buy it. Entry-level models, Blancpain classic series entry-level watches are also in the early 60,000 yuan, it really can be called ‘world conscience’. Blancpain’s classic series of watches, with very retro design elements, white gold Roman letters, white enamel dial, standard three needles and calendar, just like its series name, everything is so classic, this is the original watch What it should look like. The three large needles of the Blancpain classic series 6651 are also called ‘the most beautiful three large needles’ by many watch lovers. The alligator leather strap lined with alzavel calf leather, and the cleverly crafted back, in these details, Blancpain perfectly interprets the classic. However, there is still a lot of controversy in the Blancpain brand. The controversial points are mainly in history. Blancpain has been resold, acquired, and even circulated ‘discontinued for 20 years.’ Po’s positioning and recognition in the current market. In the automotive industry, in recent years, a German Bao Wo car has appeared in the domestic market. Speaking of BOWOWARD, what we can understand is that this brand was born in Germany and was founded in 1919. It has a history of 100 years and is the third largest automobile manufacturer in Germany at that time. For various unclear reasons, Bao Wo Automobile declared bankruptcy in 1961, and has since disappeared into the public’s vision. No wonder, before Bao Wo Auto entered the Chinese market, few people knew about its brand and models. From the original ‘Four Strong Germans’ to today’s ‘German brand of Chinese capital holding’, since last year, Bao Wo’s marketing team has no longer shy away from its own capital background. Overseas automobile brands make acquisitions and invest more in product development and production with greater capital. This is also known as the ‘Baowo model’. This model has Chinese characteristics and is unprecedented. It is a great time in the history of the automotive industry. try. Baowo Automobile is still positioning itself as an ‘engineer brand’, a brand that can be recognized by the ‘knowing family’. In this way, the car product itself has become the lifeblood of Bao Wo, or the selling point that can finally impress consumers. The author has also tested several models of Bao Wo under the test and visited Bao Wo’s factories in Beijing. The intelligent and flexible factories built according to the German Industry 4.0 standard are very leading in the world. Bao Wo owns the German brand, and the starting price of the main model BX5 is only over 120,000, which is far lower than the joint-venture brand of the same level, which is not a ‘world conscience’. After a test drive of the Borgward BX5, a friend also mentioned to me the experience of the test drive, using two words called ‘German flavor’. The short two words are a good illustration of the impression of Bao Wo. Here, we do not discuss the appearance and interior design of Bao Wo cars. The feeling that Bao Wo brings to the author is a kind of “solid” driving experience. The steering is precise, the power is smooth, and the brakes are strong. This is the German car. Feeling, that is, the ‘German flavor’ mentioned earlier. In terms of product level, Baowo Automobile can’t be picky. But in terms of sales volume, Baowo did not improve much. There are many reasons for this. In my opinion, in addition to the ‘unsatisfactory’ aspects of marketing, it is more about management issues. A good deck of cards, like this, is finally due to the ‘cruel market’. . In fact, from the stories of Blancpain and Bowward, we can find many similar places. For example, both have a very long history, and they have once fallen or even been acquired. However, from the current market performance, Blancpain can be said to be ‘rebirth of Nirvana’, regaining the market’s high-end leading market, while Baowo has been reduced to being acquired by Divine China, the market prospect is worrying. Perhaps this ‘goodbye’ is the arrangement of fate! (Text / Qiu Xiaozheng)

The Last Stop Of The Blancpain Asian Challenge 2013 Was Successfully Held At The Macau Grand Prix

Founded in 1735, Blancpain and the famous super sports car brand Lamborghini Lamborghini Lamborghini Blancpain Super Trofeo have been cooperating for five years since 2009. Held for the first time in Asia. Blancpain and Lamborghini held five Lamborghini Blancpain Super Trofeo Asian Challenges in China, Malaysia, South Korea and Japan this year, and took the last stop of this year’s event to the Macau Grand Prix to celebrate the 60th anniversary from November 8-10 Rule the car and stage a brilliant race that combines speed, precision and enthusiasm at the prestigious Towang Circuit. Blancpain was the solemn event. On the day of the final on November 10th, guests were invited to visit Australia to watch the exciting and exciting events and experience the superb watchmaking skills of Blancpain watches.

 On the day, Blancpain hosted a luncheon in the Mandarin Plaza of the Lisboa Hotel in Macau, one of the most thrilling corners of the Orient Circuit, and invited media friends and VIPs to enjoy the event. The event was first kicked off by Mr. Stephan Winkelmann, Chief Executive Officer of Lamborghini, and Mr. Cristiano Inverni, co-organizer of the Lamborghini Blancpain Super Trofeo Asian Challenge, and Mr. Alain Delamuraz, Blancpain’s Global Vice President Marketing Director, introduced the Super Trofeo event and Po Pere released the watch series of top Swiss craftsmanship at Baselworld Watch & Jewellery Fair 2013. After a rich luncheon, the Lamborghini Blancpain Super Trofeo Asian Challenge officially started at 2:10 pm. Many Lamborghini Gallardo LP570-4 Super Trofeo sports cars were on the track. The roar of the racing engine taught everyone to be nervous. After intense competition, the top three drivers in Macau at the PRO level were Max Wiser, Hanss Lin and Toshiyuki Ochiai, while the AM level was won by Michael Choi, Keith Chan and Andrea Garbagnati.

 The Lamborghini Blancpain Super Trofeo Asian Challenge Awards Ceremony was held in the evening on the same day at the Robuchon au Dôme at the Grand Lisboa Hotel in Macau. Mr. Alain Delamuraz, Blancpain’s Global Vice President of Marketing and Mr. Blancpain’s Global Vice President, Sales Director Marc Junod presents Blancpain Super Trofeo Flyback Chronograph (Special Edition) to the Asian Championship champions Jiang Xin, Max Wiser (PRO-AM), Zheng Ting, Steven Lin (AM), Lamborghini Blancpain Super The Trofeo Asian Challenge 2013 was a complete success.

 Blancpain Global Vice President Marketing Director Mr. Alain Delamuraz (middle) and Blancpain Global Vice President Sales Director Mr. Marc Junod (first right) present Blancpain Super Trofeo Flyback Chronograph (Special Edition) to Lamborghini Blancpain Super Trofeo Mr. Jiang Xin and Mr. Max Wiser.

 Mr. Alain Delamuraz, Director of Marketing, Blancpain’s Global Vice President, said: ‘Blanc Blanc is proud to partner with Lamborghini for the fifth time to host the Lamborghini Blancpain Super Trofeo event and bring the final leg of this year’s Asian Challenge to Macau with a strong racing history. The products produced by Blancpain and Lamborghini are different, but both can represent the ultimate performance and unique aesthetics of their respective fields. I believe that the future cooperation between Blancpain and Lamborghini will surely spark more.

 Blancpain launched the L-evolution R watch series which combines the essence of Swiss fine watchmaking and motorsport at the Basel World Watch & Jewellery Fair this year. Among them, the L-evolution R large calendar watch is made of carbon fiber with a dark black dial background. Perfectly matched with the large calendar display at 6 o’clock, making various information clear and easy to read and easy to grasp. In addition to the carbon fiber dial and large calendar, the L-evolution R flyback large-calendar chronograph is also equipped with a ceramized titanium case and chronograph function. It is equipped with a special edition of carbon fiber bezel, and the eye-catching orange outer bezel and stitching on the watch’s chronograph dial and Alcantara leather strap are even more striking.

Jiejia And The 16th Shanghai Film Festival Jointly Present The 180th Anniversary Of Glory History

On June 15, 2013, Jaeger-LeCoultre, as the official partner of the 16th Shanghai Film Festival, held a grand press conference and public auction dinner at the Shanghai Exhibition Center on the opening day of the film festival. , Watch House was invited to attend and experience the glorious 180-year history of its brand with Jaeger-LeCoultre.

 Today’s Shanghai Exhibition Center has been completely renovated, and Jaeger-LeCoultre’s large-scale advertisements are very eye-catching. In the evening, the 16th Shanghai Film Festival will be held here.

 The red carpet of the film festival is ready, and the stars will shine here tonight!

 The media across the country has arrived on time, and everyone has an orderly admission.

 This event is of great significance. The early media have already occupied the favorable terrain. They have set up ‘guns and short cannons’ and are doing all kinds of preparations nervously and orderly, for fear that every wonderful moment will be missed.

 The micro-painted enamel master at the scene painted realistic paintings on the dial, showing us the eternal beauty of fine clocks and enamel art.

 In order to promote the sustainable development of the Chinese film industry, Jaeger-LeCoultre donated the Master Ultra Thin Jubilee watch from the 180th Anniversary series for public auction at the dinner site. This series is limited to 880 pieces worldwide. This table is numbered ‘ 180 ‘, the proceeds will continue to be used for the restoration of classic Chinese old movies.

 The event began with a speech by Mr. Lamborghé Jaeger-LeCoultre Global President. ‘Jaeger-Jacques announced in 2011 that it will cooperate with the Shanghai Film Festival for three consecutive years. The most important project is the restoration of classic old movies in China. In the past In the past two years, Jaeger-LeCoultre has funded the restoration of 4 old movies. This year Jaeger-LeCoultre will continue to fund the restoration of two other movies, namely ‘The Raven and the Sparrow’ and ‘The Beauty’. The restored film will be in the 2014 Shanghai Film Show during the festival. ‘The president’s speech made us look forward to next year’s Shanghai Film Festival again!

 Today, Jaeger-LeCoultre officially announced that Ms. Zhao Wei, the highest female box office director in China, has officially become the brand ambassador for Jaeger-LeCoultre! At the press conference, Director Zhao told everyone about the transformation process from a famous actor to a famous director. After so many years, Director Zhao’s woman charm has not only become more mature and elegant, but her body has been kept quite good.

At the press conference, Director Zhao showed Jaeger-LeCoultre’s latest Reverso Cordonnet Duetto women’s silk double-sided flip watch. This watch was set with a total of 1251 diamonds, wrapped around a hand like a silk chain.

 In the face of Jaeger-LeCoultre’s women’s silk chain double-sided flip watch, Director Zhao expressed a lot of love, hoping that one day he could own one, and said that after wearing this watch, he really did not want to pick it!

 Finally, the conference ended in a cheerful atmosphere!

Being At Home: Audemars Piguet Opens First Ap House In Asia

In March 2018, Swiss fine watch brand Auguste Piguet opened its first AP House in Asia to provide customers with better services. The AP House design concept is designed to give Audemars Piguet watch lovers a feel at home. In the early stages of design, Audemars Piguet communicated with the most valued customers and discussed with them the question of ‘how to enhance the customer experience of the brand?’

   François-Henry Bennahmias, Chief Executive Officer of Audemars Piguet, said: ‘At AP House, you can invite friends for lunch or arrange business meetings … In short, it is not necessary to buy a watch to arrive. Here, you can do whatever you like. Whether it’s just sitting leisurely or relaxing yourself. ‘

   In the early days of the idea, the Audemars Piguet team has been thinking, if the brand founders Jules Louis Audemars and Edward Auguste Piguet are in the 21st century and need to share their passion for great watches around the world, how will they entertain their valued customers? As a result, Audemars Piguet opened this modernly designed independent space with the premise of providing guests with the comfort of home and the warm atmosphere of meeting with friends, letting guests stay in it and enjoy the most primitive and simplest happiness. While enjoying the perfect service of the Audemars Piguet group, guests are free to choose to relax, reflect, connect with others or stay away from the hustle and bustle in the house. The brand will also hold regular events in AP House, allowing guests to explore the brand’s extraordinary watch design, superb watchmaking technology and its leading position today.

Elegance Is Also A Way Of Life Three Dignified Watches Recommended

Elegance is an eternal topic. It is indifferent to women, naturally easy-going, easy-going and harmonious to men, of course, it is also an art of life cultivation. When you lightly hold a glass of red wine and light a cigar, have you ever cared about those wrist ornaments that better reflect your personal taste, the subtle moment that exudes the man’s elegant temperament, even if only looming at the cuff. Today the editor will recommend a few timepieces with elegant design and stylish texture.
Baume & Mercier Creston MOA10055 Moon Phase Full Calendar

Basic Information
Model number: MOA10055
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 43 mm
Watch price: RMB 33,900
Watch details: (Dubois Dépraz 9000), through the sapphire crystal case back, you can enjoy the exquisite movement of the movement. The watch has a black alligator leather strap with an adjustable triple folding safety clasp.
Montblanc Star Collection U0113691

Basic Information
Model number: MOA10055
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 43 mm
Watch price: RMB 33,900
Watch details: 29.12 self-winding mechanical movement.
Longines MASTER COLLECTION

Basic Information
Watch number: L2.673.4.78.3
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 40 mm
Domestic public price: RMB 25,000
Details of the watch: The COLLECTION Masterpiece L2.673.4.78.3 watch is equipped with an automatic mechanical movement model Cal.L678, with 25 gems and a power reserve of 46 hours. The watch uses a round silver stainless steel case and a wear-resistant sapphire crystal. The case diameter is 40 mm and it is equipped with a dark brown alligator leather strap. In addition to the chronograph function, this watch also has the date, week, and month display functions, as well as the moon phase display. The bottom of the case is designed to be transparent and has a waterproof function of 30 meters.
Summary: Watches are one of the more important accessories for men. They are worn on the wrist without revealing mountains and water, and they show their extraordinary taste and personal charm only when they carelessly raise their hands. The above three watches are priced at around 20,000 to 30,000 yuan, which is a perfect choice for men who seek a restrained and low-key style.