The Same Historical ‘offline’! The Fate Of Blancpain And Borgward Can Be Described As ‘a Big Difference’!

To say that this world’s most recognized watch brand has to mention Blancpain. In the watchmaking industry, there are not many brands that can write the founding year on the dial or LOGO. Blancpain is one of them. Blancpain was founded in 1735, which is the year when Yongzheng and Qianlong alternated in the Qing Dynasty. It has a history of nearly 300 years and is known as ‘the founder of classic timepieces’. Blancpain’s historical status is naturally self-evident, and its brand positioning also belongs to top brands. If you want to tell the story of the most historic brand, you may not be able to say it for years. But when it comes to what series of Blancpain watches are worth recommending, I must first recommend the Fifty Fathoms Fifty Fathoms and Villeret classic series. To say that the most popular type of watch today, it must be a diving watch. The Rolex Submariner series (commonly known as ‘Water Ghost’) is ‘a watch hard to find’ in the terminal market, and the ‘crazy markup’ in the secondary market has already well illustrated the global consumers’ recognition of diving watches. The watch that the industry can directly compete with Rolex ‘Water Ghost’, I am afraid that only Blancpain’s Fifty Fathoms series is also the most popular series of Blancpain. In 1952, at the request of the French Navy’s elite diving force, Blancpain launched the world’s first ‘modern diving watch’-fifty cents. In the second year, Blancpain officially launched the Fifty Fathoms series to the market, and the ‘diving watch tide’ that has set off since then has not yet faded away. Today’s Fifty Fathoms already has different dial sizes, different materials, and different straps to meet the needs of different consumers. In the watch industry, Blancpain also has a very interesting nickname, called ‘Heaven and Earth Conscience.’ Analyzing the reasons is actually very easy to understand. As the top brand of watchmaking, Blancpain, compared with traditional ‘troikas’ like Patek Philippe, Vacheron Constantin, and Audemars Piguet, it takes 100,000 yuan to buy it. Entry-level models, Blancpain classic series entry-level watches are also in the early 60,000 yuan, it really can be called ‘world conscience’. Blancpain’s classic series of watches, with very retro design elements, white gold Roman letters, white enamel dial, standard three needles and calendar, just like its series name, everything is so classic, this is the original watch What it should look like. The three large needles of the Blancpain classic series 6651 are also called ‘the most beautiful three large needles’ by many watch lovers. The alligator leather strap lined with alzavel calf leather, and the cleverly crafted back, in these details, Blancpain perfectly interprets the classic. However, there is still a lot of controversy in the Blancpain brand. The controversial points are mainly in history. Blancpain has been resold, acquired, and even circulated ‘discontinued for 20 years.’ Po’s positioning and recognition in the current market. In the automotive industry, in recent years, a German Bao Wo car has appeared in the domestic market. Speaking of BOWOWARD, what we can understand is that this brand was born in Germany and was founded in 1919. It has a history of 100 years and is the third largest automobile manufacturer in Germany at that time. For various unclear reasons, Bao Wo Automobile declared bankruptcy in 1961, and has since disappeared into the public’s vision. No wonder, before Bao Wo Auto entered the Chinese market, few people knew about its brand and models. From the original ‘Four Strong Germans’ to today’s ‘German brand of Chinese capital holding’, since last year, Bao Wo’s marketing team has no longer shy away from its own capital background. Overseas automobile brands make acquisitions and invest more in product development and production with greater capital. This is also known as the ‘Baowo model’. This model has Chinese characteristics and is unprecedented. It is a great time in the history of the automotive industry. try. Baowo Automobile is still positioning itself as an ‘engineer brand’, a brand that can be recognized by the ‘knowing family’. In this way, the car product itself has become the lifeblood of Bao Wo, or the selling point that can finally impress consumers. The author has also tested several models of Bao Wo under the test and visited Bao Wo’s factories in Beijing. The intelligent and flexible factories built according to the German Industry 4.0 standard are very leading in the world. Bao Wo owns the German brand, and the starting price of the main model BX5 is only over 120,000, which is far lower than the joint-venture brand of the same level, which is not a ‘world conscience’. After a test drive of the Borgward BX5, a friend also mentioned to me the experience of the test drive, using two words called ‘German flavor’. The short two words are a good illustration of the impression of Bao Wo. Here, we do not discuss the appearance and interior design of Bao Wo cars. The feeling that Bao Wo brings to the author is a kind of “solid” driving experience. The steering is precise, the power is smooth, and the brakes are strong. This is the German car. Feeling, that is, the ‘German flavor’ mentioned earlier. In terms of product level, Baowo Automobile can’t be picky. But in terms of sales volume, Baowo did not improve much. There are many reasons for this. In my opinion, in addition to the ‘unsatisfactory’ aspects of marketing, it is more about management issues. A good deck of cards, like this, is finally due to the ‘cruel market’. . In fact, from the stories of Blancpain and Bowward, we can find many similar places. For example, both have a very long history, and they have once fallen or even been acquired. However, from the current market performance, Blancpain can be said to be ‘rebirth of Nirvana’, regaining the market’s high-end leading market, while Baowo has been reduced to being acquired by Divine China, the market prospect is worrying. Perhaps this ‘goodbye’ is the arrangement of fate! (Text / Qiu Xiaozheng)