Wanguo Watch Charity Auction Treasure Watch Funding Children’s Hospital

Geneva, November 11, 2014—— At the Sotheby’s Geneva auction house, the Swiss luxury watchmaker Schaffhausen IWC auctioned a timeless wrist watch table. This special edition of the Pilot’s Watch Chronograph ‘Last Flight’ was sold for 40,000 Swiss francs, and the proceeds will be donated to the Anthony Saint Exupery Youth Foundation to fund its development at a children’s hospital in Brazil charity work.

  Time flies, almost 70 years before the last flight of Antoine de Saint-Exupéry. IWC has launched a special edition of the limited edition platinum pilot’s chronograph ‘Last Flight’ (model: IW388005) to pay tribute to the final flight of this great pilot. The masterpiece of this watch is equipped with a brown silicon nitride ceramic case, a brown dial and a brown calfskin strap. The buttons, crown and case are made of platinum; the silky matte case has an outstanding texture, and the dial is decorated with sunlight. The pattern adds noble charm to it. The watch is limited to only 17 pieces in the world, and this one is naturally precious as one of them. IWC also deepened its long-term partnership with future generations of Saint Exupery through this auction. All proceeds from the auction will be donated to the charity Antoine de Saint-Exupéry pour la Jeunesse.

Pilot’s Watch Chronograph ‘Last Flight’ Special Edition, Model IW388005

  The precious watch auction organized by Sotheby’s Geneva auction house was launched in Geneva on November 11, 2014. The auction money totaled 40,000 Swiss francs and was all donated to the little prince child in Curitiba, Brazil. hospital. ‘This auction is part of our fulfillment of our corporate social responsibility, which is in line with the humanitarian sentiment of Saint-Exupéry, a famous French pilot and writer,’ said Georges Kern, chief executive of IWC Every effort is made to support the Anthony Saint-Exupery Youth Foundation, which leverages a large international network to implement charitable projects around the world to assist vulnerable children in the region. ‘The Brazilian Children’s Hospital, which has received donations, provides a sophisticated Medical services such as heart surgery, organ and bone transplants, and cancer treatments. Thanks to IWC’s donation, a rest area for inpatient children and adolescents will soon be adding a library.

Books in Children’s Hospital

   Olivier d’Agay, president of Saint-Exupéry-d’Agay Estate, and nephew of Saint-Exupéry-d’Agay Estate, To praise: ‘Thank you very much for the successful bidders. We will use the funds carefully and effectively in charity projects. We hope to inspire these hospitalized children to read and explore the culture through books, computers and e-books, and let them enjoy their spare time It makes more sense. This will help hospitalized children and adolescents get better cultural education, and it will also benefit their children’s siblings and their families. ‘ , IWC has carried out a number of watch charity auctions with Sotheby’s auction house. Last year, auction money for a special edition of the small pilot’s perpetual calendar watch ‘Little Prince’ has been fully invested in two teaching buildings with libraries in Cambodia, providing 1,200 children with schooling opportunities.

IWC Schaffhausen

   Swiss watchmaker IWC Schaffhausen focuses on technology and innovation, and has continuously created watches of lasting value since 1868. The company eagerly pursues innovative solutions and original technologies, and has won wide acclaim internationally. As one of the world’s leading brands in the field of professional luxury watches, IWC combines high precision performance and unique design to create a model that reflects the highest state of fine watchmaking art. As an environmentally conscious and socially responsible company, IWC actively promotes sustainable production, supports the work of children and youth organizations around the world, and maintains close cooperation with climate protection and environmental protection agencies.

Beauty’s Sympathy Clock Sets New Record At Sotheby’s Auction

At the recent Sotheby’s New York auction house ‘High-level Watches’ auction, the Duke of Orleans, Breguet symphony clock set a new price of US $ 6,802,500 (estimated over US $ 5 million) Clock auction prices are the second highest in the world record and clock auctions.
Breguet symphony clock sets new record for Sotheby’s auction
   Not only is this sympathetic clock famous and rare, it is it that helped the French watchmaker Abraham-Louis Breguet strengthen his reputation and status in the field of watchmaking. At present, there are only a dozen sympathetic clocks in the world, all of which were commissioned by the Spanish King, Russian Tsar and Napoleon for Breguet for King George IV of the United Kingdom.
In 1999, the nearly two-foot-tall clock made its last appearance at the Times Museum in Rockford, Illinois. At that time, it broke the auction record for $ 5,777,500 and became the highlight of Sotheby’s clock auction.
苏 Sotheby’s New York’s “High-level Watches” auction is from all walks of life, with a total price of US $ 11,672,988, a record high.

This Is Not Copyable Vacheron Constantin

It has been nearly two and a half centuries since the introduction of Vacheron Constantin. Since its founding in 1755, it has been recognized as one of the oldest watchmakers in the world. Vacheron Constantin has been committed to continuing and consolidating the watchmaking tradition from the beginning, and still has a classic ladylike style in the pursuit of more eye-catching shapes.

     The Quai de I’lle series is like a lady in a white lace see-through outfit, and still maintains the dignity of every lady in sexy. The translucent effect is due to the use of advanced top-secret ‘Security-Printing’ technology. This sexy lace evening dress is actually a unique anti-counterfeiting technology, and it is vowed to create ‘unrepeatable Vacheron Constantin’.
     This translucent new outfit kicked off Vacheron Constantin’s personalized watchmaking services. Through the translucent complex lace, you can peek into the complex mechanical structure of the movement. The new-generation movement is rhodium-plated or ruthenium-plated and bears the prestigious Geneva mark. The skeletonized movement, with its hand-carved and wavy motifs, expresses the exquisite traditional craftsmanship of Geneva.
     This new, modern and fashionable perspective dress just shows Vacheron Constantin’s determination to launch personalized and customized services, while retaining the mysterious and noble temperament.

New Year, Who Do You Want To Spend With

2018 is over. Have you reposted countless koi in your heart? Full of anticipation that 2019 must be a full year. In the face of the new year, in order to make the time in the future no longer linger, it is better to use wrist wristwatches to record the beauty of the years, and record every little happiness in the ordinary life. Today, Watch House recommends you New Year’s gifts for 2019.
Men’s fashionable style
Mido Leader Series

Product model: M026.430.36.091.00 / M026.430.36.041.00
Domestic public price: 7400
Watch diameter: 42.50 mm
Case thickness: 11.75 mm
Movement type: automatic
Movement model: Caliber 80
Case material: Stainless steel case PVD coating
Water resistance: 200 meters
Watch details: 80
Case material: Stainless steel case
Water resistance: 50 meters
Watch details: mido / 67315 /

Watch comments: Diamonds have an irresistible charm for women. The Mido Berencelli series ‘Morning Eve’ long kinetic real diamond ladies watch uses diamond elements to show its elegant and restrained temperament, and to show the charm of modern avant-garde women. PVD degree rose gold stainless steel case with luxurious pearl mother-of-pearl inner plate, decorated with dazzling and shiny diamonds, and a date display window at 6 o’clock, it can be said that Mido’s “Morning Eve” watch will Women’s elegant style is presented on the wrist. Whether it is everyday wear or important occasions, the ‘Morning Eve’ watch can accompany you around the time of the ‘Morning Eve’ of the new year.

Summary: As the new year approaches, choose a watch for yourself, so that every moment of the year is full of expectations and surprises. Let Mido Watch accompany you to live a delicate life together, and write down every bit of life with your heart. (Picture / text watch home Wu Fengqi)

Noble Sports Watch Hublot Big Bang 41mm Series 341.Cv.130.Rx.114 Watch

Hublot, established in the 1980s, is famous for its individual design style and different materials. It relies on its unique design sense to easily break into the market. It is said that the first person to collect this watch was a big man-the Greek king. Hublot is one of the few watch brands that adheres to the ‘single product’ concept, that is, a watch, divided into three classic, elegant and active series, each series is equipped with its famous black rubber strap. The BigBang series products launched by Hublot in 2005 have won numerous awards, and have been unanimously recognized by people from all walks of life and authoritative media. Today we bring you such a successful watch. .130.rx.114 watch, let’s enjoy this watch with me next.

  Since the advent of the Hublot Big Bang BigBang series, it has been loved for its unique design style and matching precious metal case and rubber strap. At present, this series has evolved many tourbillons, BigDate windows, power reserve hands and Double-second chase. The concept of fusion is brought to life through continuous exploration of rare materials, combinations and new alloys. Models are also available in two sizes: 41 mm or 44 mm in diameter.

  This watch uses a sapphire scratch-resistant crystal glass, which looks faintly blue from the side, and has another taste. In fact, the dial is black.

  This one can clearly see that the color of the dial is black, and the outer ring of the case is full of diamonds. I don’t know if you think the black table-set diamonds are beautiful in color matching. I personally think that this is a relatively low-key matching style, luxurious and not public.

  Located at two o’clock is the chronograph start / pause button, which is also made of non-slip rubber in the middle of the button. Not only does it play a non-slip role, but it can be more comfortable when pressed.

  The button at four o’clock is the chronograph reset button. I don’t know if you have noticed that this watch uses a short lug design. The result of this design is that it is more troublesome to design between the three buttons. If the design is not good, it will affect the use. In my actual use, the watch button design of Hublot is still ergonomic and easy to use.

  The crown is engraved with Hublot’s logo. Two screws on each side of the crown not only strengthens itself, but also protects the crown and beautifies it.

  The outer ring of the case is set with 114 diamonds, with a total weight of 1.22 carats. The outer ring is fixed by Hublot’s ‘H’ screws, with a total of 6 large H screws.

Hubble’s unique H-shaped screw close-up.

  The hour and 5 minute scales on the dial are made of chrome, which adds a strong metallic feel to the entire black dial. The minute scales use red to add vitality to the dial.

Between four and five o’clock is the date display window.

  Looks like a relatively short lug design, the black stainless steel case and the black rubber strap are integrated, they are connected by a few small screws.

  The strap is worn in a folding buckle style, and the folding buckle part is also color treated. Black is used to match the color of the entire watch.

The rubber strap is completely stylish and quite stylish.

Close-up of a metal buckle with not only H-shaped screws but also the English name of Hublot.

After wearing the thickness, you can find out.

  This watch uses sapphire crystal back to the back of the case, we can easily see the movement of the movement. Next I will tell you about the movement used in this watch. This watch uses Hublot’s HUB4300 automatic mechanical movement. This movement has a total of 278 parts and 37 gems. . It can provide a 42-hour power reserve. It belongs to Hublot’s relatively high-end movement and is a trusted movement.

Let’s take a closer look at this movement.

  Finally, we have a hands-on photo to show you the effect. This is a female watch with a 41 mm diameter. It is a slightly larger model in the female watch, but the outer ring is full of diamonds and it shows a trace of female Feminine.
  Summary: The Big Bang series of Hublot has always been known for its unique design style, and only Hublot dares to design a 41 mm large-diameter women’s watch, but Hublot cleverly adds diamond design to make the entire watch not only retained The unique sports style of the Hublot Big Bang series does not look too tough, it is a watch that girls who like sports can choose.
For more details, please see: hublot / 19016 /

11 Answers About The Lange Grand Complication Watch

Grand Complication unveiled a new page in history

1. What does Grand Complication mean to Lange?

This is the most complicated wristwatch ever made by Lange and even the German watch industry. Let us enter the field of horology that has never been known before. This watch cleverly combines seven complex devices, some of which are extremely rare. This is not only a tribute to the brand’s tradition, but also the beginning of a new era in Lange’s history.

2. What does ‘New Era’ mean?

This watch is composed of multiple complicated devices, including extremely complicated sounding timepieces, which fully reflects Saxony’s unique watchmaking culture. During the creative process, we not only raised the level of watchmaking knowledge, but also issued infinite creativity . It is no exaggeration to say that this project opened the door to many ideas and designs.

11 answers about Lange Grand Complication watches

Grand Complication’s calendar display can be switched simultaneously with constant amplitude

3. What was the biggest challenge when developing Grand Complication?

The whole project is like a dangerous adventure, constantly exploring in the complex world of watchmaking. The perfect coordination of multiple complex devices and hundreds of parts is extremely demanding. For example, all the perpetual calendar displays will be switched at midnight, and the big bell will ring at this time. We must ensure that the amplitude does not decrease. In the end, this problem was properly solved, and we let the watch owner operate the needle tracking device at the same time.

4. What are the requirements for a watchmaker to assemble a Grand Complication movement? How long does the entire process take?

Assembly must strictly follow the requirements of precision and interaction of each complex device. Only the most talented and experienced watchmakers can fully grasp the assembly process of the movement and its 876 parts. Even a skilled watchmaker can take almost a year to complete this task. The whole process requires the highest level of concentration, experience and sensitivity, and it must be very patient.

Grand Complication equipped with Lange’s own L1902 movement

5. What happens during the long assembly process?

During the one-year assembly process, all meticulous and comprehensive testing procedures are completed. For example, the bell device is monitored day and night. The watchmaker will evaluate the relevant records to check whether the device is ringing accurately every quarter of an hour. If there is a deviation, it will be removed and readjusted, assembled and inspected to ensure that everything is working properly. The moving parts of the tolling device must coordinate with each other to achieve the effect of ‘free movement without shaking’.

6. Why did you choose to launch this work of great significance to the history of the watch factory in 2013?

The theme of 2013 is ‘Tradition makes uniqueness’, so we chose to present this watch this year to celebrate the brand’s watch tradition. In fact, Lange has always followed the tradition and created a unique brand. Lange is keeping his pace and surpassing himself. Grand Complication perfectly reflects this philosophy.

7. What message does Lange convey through Grand Complication?

Lange’s product developers and watchmakers are dedicated to extending the boundaries of precision mechanical watchmaking. Grand Complication is the best example of this. More importantly, this watch contains our commitment to collectors: With a never-ending spirit, we continue to innovate in the world of precision watchmaking and bring more meaningful contributions.

8. Undertaking Grand Complication, what direction does Lange have in the future?

In principle, we will not comment on future developments. However, we are working on several product development projects. The collectors are thirsty for watches with sophisticated devices. In order to meet people’s expectations for Lange, we have launched a number of exciting works in the past two decades, and we will create more attractive new products in the future. In other words, our future products will always adhere to the Lange benchmark: superb watchmaking technology and unparalleled level of craftsmanship.

9. How is Grand Complication different from Lange’s pocket watch (No. 42500), which was repaired in 2009?

Grand Complication’s research and development process is completely independent, elevating technology and craftsmanship requirements to a whole new level. From the end of the 19th century to the beginning of the 20th century, Lange’s complicated watchmaking level was unprecedented, and the technical characteristics of this watch were inspired from it. The pocket watch number 42500 is perhaps the most famous and prominent example. The knowledge gained in repairing this pocket watch brought us a lot of important insights and new impetus, and the development of Grand Complication also benefited from this. .

10. Why does Grand Complication sell for nearly two million euros?

While paying attention to the price, we need to know that it took seven years for product developers to fully grasp the technical difficulties of this watch, and the entire series will only produce six.

11. Have all the six watches mentioned above been sold?

It is true that there are many senior Lange collectors interested in this watch and it is in short supply. As for which potential buyer will eventually get this form, we have not yet finalized. Unfortunately, we were unable to make more Grand Complications, as this would consume a lot of resources and affect the development of other new projects.

Painted Enamel Crafts Athens Watch Presents Gold-painted Enamel Spirit Snake Watch

Enamel is a delicate craft with a history of more than 100 years. It does not rely on any modern technology. It can only be produced by a skilled enamel master. skill. Athenian Watch has great respect for enamel craftsmanship, and has cooperated with the famous Donzé Cadrans to produce enamel craft watches for 25 years, and acquired the Donzé Cadrans factory in 2012. Today, talented high-end watchmakers present vivid and realistic scenes of nature on the dial.
   And the new ‘Golden Enamel Spirit Snake Watch’ is the perfect interpretation of this superb craftsmanship. The snake is ranked sixth in the 12 zodiac signs, and the lunar calendar represents 2013. In Chinese myths, legends, and other stories, reptiles play an important role, symbolizing incredible people, including God. The Athenian watch showed the unquestionable mystery and vivid details of the snake through the once-lost enamel art.

   Using the method of champlevé, the area to be colored is carved directly with a chisel on the dial, and then filled with glass enamel. Oxides of different metals can be refined into different colors. The dial is then baked at a high temperature to melt the enamel. After the surface of the enamel has cooled, polishing is completed. The finished product is a giant snake quietly emerging from the dense branches and leaves, ready to attack. It opened its teeth and tongue, exposed its fangs, stabilized its body with its tail around, and blue and green gem tones beating on the snakeskin.

   The watch is made of 18K rose gold, equipped with an automatic movement, certified by the Swiss official observatory COSC, and has a 42-hour power reserve. Bewildered attack, relaxed and succumb to strength, this is the nature of the snake.
   The limited production of 88 classico gilt Serpent watches once again demonstrates the leading position of the Athenian watch in highly professional and rare enamel craftsmanship, as well as being one of the most independent watch makers in the contemporary era. Together with its in-house experts, in the industry, Athenaeum is the giant of this fine art, displaying compelling creativity and precision through inspiring and attractive watches.

Technical Information
Model 8156-111-2 / SNAKE 18K rose gold
Movement UN-815, certified by the Swiss Official Observatory (C.O.S.C.)
Power reserve approx. 42 hours
Winding method Automatic winding movement Function hours, minutes, seconds
40 mm diameter
Dial Enamel snake dial
Crown Waterproof Crown
Water resistance 50 meters
Surface Wear-resistant sapphire crystal
Case back See-through case back design, sapphire crystal glass, screwed
Alligator leather strap
Limited to 88
Watch home 2013 Basel international watch exhibition special website:

Tao Yan Attends Cartier’s 2012 Watchmaking Press Conference

Cartier’s Fine Watchmaking series demonstrates consistent adherence to the concept and enthusiasm of watchmaking, and expresses unique craftsmanship and innovative experimental technology in the design details of each watch, while exerting the ultimate Imagination. This year Cartier is no exception, with a number of elegant and outstanding watch masterpieces, once again show the outstanding design sense and outstanding craftsmanship.
Tao Tao wears Rotonde de Cartier Tourbillon volant Cadran Lové three-dimensional scroll-shaped floating tourbillon watch Cartier 9458 MC workshop refined manual winding mechanical movement
Engraved on the Geneva Seal of Quality (Poinçon de Genève)
Floating Tourbillon, ‘C’ Tourbillon Frame
MSRP: NT $ 4,180,000
Supermodel Wu Pinxuan wears a crocodile tourbillon jewelry watch
9458 MC movement
The watch is engraved with Geneva’s premium imprint three-dimensional scroll-shaped floating tourbillon
Cartier 9458 MC workshop refined manual winding mechanical movement
Engraved on the Geneva Seal of Quality (Poinçon de Genève)
Floating Tourbillon, ‘C’ Tourbillon Frame
Limited number of 50 independent movements worldwide, reference price is about NT $ 7,100,000

Pei Fan Must-see Panerai 2015 New Products Selection Guide

Panerai launched a total of 7 watches at this year’s Geneva watch fair. In my impression, this should be the least time for Panerai to launch new models in previous watch fairs. According to my analysis, this may be due to the launch of new watches at the Asian Watch and Clock Fair at the end of September, so warm up on SIHH first. This time, the new watch is not only small, but the key is also particularly tall. Of the 7 models, 3 are special versions and 1 super special version, which means that only ordinary models can be purchased. The next three paragraphs, how does this make the majority of fans embarrassed …
Heartbreaking Radiomir

   Although there are very few pitiful models available, it is okay to appreciate them well. Let’s start with this year’s Radiomir. Subjectively speaking, my favorite Panerai is the Radiomir series. The reason is It’s thin, big and comfortable, so I look forward to the new Radiomir model every year. When I saw this year’s 604 is 47mm and the layout of 3, 6, 9, 12 dials, I was excited. I think about this The importance of the two indicators should not be explained too much by me. In short, watches that meet these two indicators have only appeared five times in the history of Panerai. They were platinum 021 equipped with Rolex movements in 1997; 2006 Year 232; 2010 294; 2011 red gold 379 and this year’s 604; now 021 is sky-high and 232 is hard to find. 249 is a limited edition of Tokyo specialty store with only 49 poor, 379 that big gold shell. It’s also expensive.

    The all-steel 604 can be a gospel for the majority of fans, but when you see the Florence illustration carving on the edge of the case, the whole heart will break. The heartbreak is not because the pattern is not good, but it means It is really impossible to buy ordinary Pei Fans. Of course, as a senior Pei Fan, he is willing to engraved the case called ‘Emerald Green’ by the teacher Bai, and readily accepts the price of 18,800 Euros, but in the face of 99 Limited editions and stringent conditions for sale only at the Panerai Florence History Store located in Piazza San Giovanni, then no more then!

Time equations in different styles

    Panerai’s Radiomir 1940 series and Luminor 1950 series each launched a watch with a time equation function, numbered 516 and 601 respectively. For the function of time equation, I personally think that the form is greater than the content. In the friendship between Panerai and Galileo, it is understandable to launch this feature. Both watches are 48 mm, the only difference is the shape of the case. If it is my recommendation, it is recommended to buy 1940. Some people will ask that the 1950 produced less than the 1940 (the 1940 limited to 200). Isn’t it more worthy of collection?

  But I think that as the 1950 model, the crown guard and the case are best to use the same grinding process, but the case of this watch is polished, the bridge is brushed, although 90% of the Panerai watch All models use this processing method, but I think that this will make the entire watch not a whole, you will find that the bridge and the case are two parts that are completely split.

   I think the perfect way is to draw the case and bridge, and the bezel is polished, so that the integrity of the watch will be very strong. If you are interested, you can compare Panerai’s 579 to see which treatment is more harmonious. Even without considering this factor, the complicated models of the 1940 are relatively rare compared to the 1950.

Surprising Submersible

   To say that the mainstream of new watches this year is definitely Submersible. There are 3 watches, two titanium and one carbon. Submersible, as a branch of the Luminor 1950 series, is actually included in all Panerai series. Not very mainstream, because the Submersible series has a rotatable bezel, this series has always been the most professional diving watch in Panerai, even if the series has launched the world’s first Panerai bronze wrist in history Table 382, ​​I will never recommend buying this series before this year, because the vulgar ‘Auto Matic’ will always be on the dial of this series, but this year Submersible gave us a surprise, you will find that there is no Submersible is so beautiful.

   This year’s two titanium alloy watches are numbered 614 and 615. They are all chronographs and are limited to 500. The only difference is that 615 is a ceramic ring. If I recommend it, even 615 is more expensive than 614. For 1,500 euros (614 for 14,200 euros), that must also be 615. You must know that the ceramic ring is definitely a magical thing. Even if your watch has numerous scratches, with it, it will make you Your watch will always look new!

  To say that the most special of these three Submersible, it must be this 616 which uses a carbon fiber composite material called Carbotech as the case material, from titanium alloy, bronze, black ceramic, aluminized ceramic to today’s Carbon fiber, Panerai’s ultimate pursuit of materials is one of the best in the industry, and different from previous carbon fibers, Carbotech does not use epoxy resin, but uses a polymer called polyetheretherketone as a binding agent Agent, making its physical properties more dominant in all aspects, and a pattern similar to forged carbon on the surface. In addition, compared to other carbon fiber diving watches on the market, its price of 15,700 euros is also very advantageous. Although the price of this watch is reasonable and it is not a special version, but in the face of its limited edition of 500 pieces and the iron law that Panerai’s new material must be emptied, I still have an ominous premonition that it is not easy to buy it thing! If you can buy it, don’t hesitate.

Slightly upset Mare Nostrum

    This year’s Mare Nostrum watch is also a replica watch, the size follows the original model is 52 mm, number 603. It costs 37,000 Euros. The original version of this watch was a chronograph produced by the Panerai family for the civilian officers of the Royal Italian Navy in 1943, in honor of the Mediterranean ‘Mare Nostrum’ (‘Our Sea’), because the Royal Italian Navy The fleet successfully completed the combat mission.

PAM00300 can see the movement
   Historically, Panerai once engraved this model in 2010, numbered 300, and you can see the extremely fine and luxurious Minerva chronograph movement on the back, but this year’s 603 and 300 use the same movement, But you will never see it again. I really want to ask Panerai. Can the number of 201 more deprive us of our appreciation of exquisite movements (300 is limited to 99)?

   For the majority of friends who love Panerai, the action is the greatest love for Panerai. Countless senior players warn us with the lesson of ‘blood’. To start with Panerai, we must do two things, ‘short’, ‘Ping’ and ‘Fast’; must be ‘steady’, ‘quasi’, ‘ruthless’, otherwise you will regret it.

Gp Girard-perregaux Was Honored As A Partner Of The Academy Of Motion Picture Arts Museum To Launch Its First Print Campaign

Los Angeles, California (March 20, 2013) – Swiss watchmaker Girard Perregaux announced at the end of 2012 that it is the exclusive designated timepiece for the new ‘Academy Museum of Motion Pictures’ And founding sponsors; the American Academy of Motion Picture Arts Museum is located in Los Angeles, and is the first non-profit history museum in the United States to collect film historical materials and promote the development of film art. It is expected to open in 2016.

 In order to commemorate and promote the film art promotion partnership program, GP Girard-Perregaux will launch a new advertising special this spring featuring the precious photos collected by the Academy of Motion Picture Arts, and the college’s collection of photos reaches 10 million.

 The photo used in the first print advertisement is a picture of Alfred Hitchcock, the most respected ‘master of tension’ in film history, holding a clapper at the shooting location of ‘Psycho’. This photo is symbolic and represents The filming of the classic ‘Shocking’ that year also marked the official launch of the partnership between Girard Perregaux and the Academy.

 The ad title ‘Mechanics of Dreams’ cleverly expresses Girard-Perregaux and the academy’s mastery of watchmaking and film art, both of which are full of moving stories, possessing fascinating and even transcending time and space.

 Michele Sofisti, CEO of GP Girard-Perregaux parent company Sowind Group, said: ‘Timepieces and the art of film witness the passage of time, but they have lasted forever, and have eternal value.’

 Bill Kramer, Managing Director of Development at the Academy of Motion Picture Arts and Sciences, said: ‘We are very excited to work with watchmaker GP Girard-Perregaux to create the museum.

 The museum site is located in the historic Wilshire May Company building in downtown Los Angeles. Designed by renowned architects Renzo Piano and Zoltan Pali, the museum has an exhibition hall, theater, screening room and education center. The “Academy of Motion Picture Arts and Sciences” collection and archives will be transferred here, including 10 million photos, more than 146,000 movies and videotapes, 80,000 scripts, 46,000 original movie posters, 20,000 Production and costume design drawings, as well as a large number of costumes, props, movie production equipment, and behind-the-scenes production description files of filmmakers.