3609.1 km schedule, including an alpine stage with an altitude of over 2700 meters. The Tour de Italy is one of the world’s most demonstrative cycling events that showcases the brand’s ‘# 无忧 挑战 ， achself #’ (#DontCrackUnderpressure) spirit. For TAG Heuer, who returned to the cycling track last October, this is a once-in-a-lifetime opportunity to commemorate the century-long history of this legendary race.
The riders are ready to go! Today, the highly anticipated 100th Tour de Italy begins in Alghero. This is the first time that the TAG Heuer has been painted. In February, after signing a global cooperation agreement with RCS Media Group, Swiss watchmakers became the official timekeeper for this event.
Mr. Jean-Claude Biver, CEO of TAG Heuer and chairman of the watch department of the Copeland Group, said: ‘The Tour de Italy is one of the largest cycling events in the world. This year coincides with the 100th edition of this legendary event. Therefore, we are very happy to be the official timekeeper for this famous event. In addition, the innovative culture demonstrated by the organizer coincides with the avant-garde spirit of TAG Heuer. ‘
The Tour de Italy is held once a year and is the second largest international road cycling event in the world. The Tour de Italy was launched by La Gazzetta dello Sport in 1909 and is held every year except for being suspended by two world wars.