On May 23, 2016, the Audemars Piguet temporary boutique opened to welcome guests. The store is located on 57th Street in New York and covers an area of 1,500 square feet (about 140 square meters). During the three-month renovation of the original boutique, it will serve as the sales point for Audemars Piguet in New York.
The temporary boutique has a built-in Audemars Piguet Art Basel 2015 exhibition hall built by French designer Mathieu Lehanneur, reflecting the brand’s unremitting support for the art world.
The exhibition hall is located at the entrance of the boutique, leading visitors to enter the store, exploring the special sales area, lounge and watchmaker’s workbench, and feel at home. Mathieu Lehanneur seeks inspiration from science, nature, and craftsmanship, and designs are imaginative. Based on this concept, Mathieu Lehanneur has the latest resin and fiber molding technology to perfectly reproduce the shape of ancient rocks in the Jurassic Valley.
The Jura Valley is not only the birthplace of Audemars Piguet, but also the cradle of Swiss fine watchmaking. By reconstructing the original bad European style, Mathieu Lehanneur gave his own interpretation of the origin of Audemars Piguet, and reproduced the rough and natural landscape of the Jurassic Valley in New York boutiques. The temporary boutique will remain open until August 15, 2016, until the original boutique is completely renovated.
Address: 28 East 57th Street, New York
Opening hours: Monday to Saturday, 10:00 am to 6:00 pm (the boutique is open on Sundays from July)